RSPCA launch their Charity Shop Challenge

In a bid to combat the wastefulness and environmental devastation that fast fashion causes, the RSPCA is encouraging people to shop second hand to save the planet, help rescue more animals and save some pennies this January.

They have launched a Charity Shop Challenge asking people to commit to wearing one second-hand item from a charity shop every day for a week, whether that’s a pair of boots, a scarf, a tie, or a whole outfit.

The items can be an old purchase or a new one and those taking part in the challenge can take a selfie in the shop or at home and post it with the hashtag #RSPCAMyStyle.

The Charity Retail Association estimates each charity shop saves 29 tonnes of textiles from going into landfill each year, and with over 300 RSPCA charity shops that's around 8,700 tonnes saved.

Jenny Eden, RSPCA retail specialist, said:

“This is about showing people it is fashionable to buy second hand. There are some amazing bargains to be had in our shops that will make you look good but also make you feel good that you are stepping away from disposable fashion which is damaging for the environment, animals and our wallets. We want people to use social media to show us their individual styles and how they make fashion affordable without damaging the planet.

“We wanted to do something which addresses the issue of fast fashion and also encourage people to think about where their money goes and how buying a new top could help us rescue a dog or cat, rabbit or reptile in need!

“We hope our lovely supporters and animal lovers will pop into an RSPCA charity shop and pick up some items so they can wear one second hand and sustainable item every day for a week.”

The Charity Shop Challenge runs from January 20-26 and supports the RSPCA branches across England and Wales who rely on generous donations from animal lovers to help care for thousands of animals.

The nearest RSPCA charity shop taking part in the challenge is located at 20 Greevegate, Hunstanton PE36 6AA.