Local enterprises invited to free nature-focused, innovative workshops

The EU-funded project PROWAD-LINK are holding free workshops at King’s Lynn Town Hall in January and February, all based on nature conservation, networking and unlocking the business prosperity in north Norfolk.

Functioning under the motto of ‘Protect and Prosper’, the project state that their main aim is to maintain and protect the natural environment of The Wash and north Norfolk while simultaneously allowing economic opportunities and prosperity to flourish.

“When both business and nature benefit from one another this is referred to as a Nature Business Benefit Cycle (NBBC),” the campaign states.

Small and medium-sized enterprises (SMEs) are invited to the workshops and they will be provided with consumer trend data to facilitate discussion and collaboration which benefits both the natural and economic environment, essentially developing nature “as a brand” by innovating new and existing products.

The project has partners in Denmark, Germany, the Netherlands and Norway, all working with interested SMEs to develop new, sustainable products and offers and Norfolk County Council have organised the local workshops.

The first workshop is Dark Skies, which takes place on Tuesday 28 January: this will be centred on how to celebrate darkness and experiential tourism to attract more out of season visitors.

The Nature Experiences workshop will take place on Tuesday 4 February and will explore how the growth of nature-based tourism can be used to appeal to environmentally conscious consumers who want to experience an area whilst adding to its preservation.

Finally, Food, Gastronomy and Drink will be the topic on Monday 10 February where the workshop will be exploring the trends around sustainable local produce and the importance of a sense of place to attract consumers.

SMEs from across The Wash and Norfolk coast geographical area are all invited to attend and Visit West Norfolk will be providing refreshments for the event and a light lunch will also be provided.

You can book a place on the workshops here.